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TFG Website Blog Archive

Our Website Blog archive brings together all of our website blogs. Covering best practice, measurement, analytics and all things WordPress.


What is content marketing?

What is content marketing? Content marketing is a term which is thrown around when describing a number of marketing tactics for a defined purpose. Marketing teams are repeatedly asserting that interesting and engaging content is central to their strategies. But, what...

Existing Business. New Website.

Existing Business. New Website   Following on from our blog on future-proof marketing for start-ups, here we look at one of the common pitfalls of starting up on a shoestring. Many established businesses approach us for a new website usually for one of the following...

Future proof marketing for startups

Futureproof marketing for startups.     For me, the most common marketing challenges that businesses have when they approach us originate from the compromises that they made when starting out. At that point, they are often with a low budget, navigating the marketing...

When to consider a WordPress Multisite

When to consider a wordpress multisite      More and more, we are seeing clients with the requirement for a multisite set-up. As businesses and brands diversify, they need to fully represent their business interests online. It is also crucial to maintain an easy...

A Snap Website Analysis

Before we start working with any new client, regardless of the services they have engaged with us for, we start with a website analysis. Unless you live under a rock, it can't have escaped your notice that this Thursday there is a snap general election in the UK. And...

B2B Content Marketing Best Practice

88% of B2B marketers use content marketing as part of their overall marketing efforts. Marketing noise is ‘louder’ than it has ever been before. Our lives are saturated with content. From social media to blogs, vlogs, infographics and case studies, white papers and user-generated content in the form of reviews. Content makes the world go round.

Five Reasons for Having Professional Product Shots

If you have a good camera or a good camera phone and know what you sell, then you might reach the conclusion that taking the product shots yourself will save you money. But despite your ability and enthusiasm, you need to consider what impression of your brand you are projecting with product shots that are clearly not professional.

My Top 5 WordPress Plugins for 2017

Yoast. SEO for Wordpress. Yoast SEO is a complete WordPress SEO plugin that incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps,...

Google’s Mobile-First Index is here

Google's new ranking system is called 'Mobile-First Index'. Listings are now ranked based on the mobile version of your website, even when the searched on a desktop. So how will your current website stand up? [bctt tweet="Google says 61% of users are unlikely to...

Is your WordPress Secure?

Is your Wordpress secure? Wordpress is the largest open source CMS solution in the world. With that accolade comes great responsibility and many updates, many many updates... so far this year we are on update nineteen, four of which are flagged as 'security specific'....

Blogging For Business: Go. Go. Go!

Presenting the final part in our ‘Blogging For Business’ series….

The planning process is over; now to put it to good use. You may think you’ve made it to the easier part of the process – think again! A lot of thought should go in to posting content onto your blog so we’ve broken it down to make it a little simpler to follow.

Hacked Website?

Sadly I have just had to deal with my second ever (not bad really for 6 years worth of sites) hacked website. In the first instance my helpful host were able to restore the website to an earlier time, before the hackers got in so I could put in place measures to...

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