By the start of 2017, video content will account for 69% of all consumer internet traffic, according to Cisco. If we look at five years from now, would you be reading this article or would you be watching it?

One in three Britain’s view at least one online video a week, that’s a weekly audience of 20 million watchers in the UK alone, not to take for granted. The most popular video viewing website, YouTube, receives more than one billion unique visitors every month, more than both Twitter or Instagram, and slowly creeping up behind Facebook. Focusing on potential reach, video is peerless, and video-on-demand traffic alone will have almost trebled by 2017.


Production costs have fallen significantly in recent years, resulting in big budget production value becoming available with small relative price tags. 64% of marketers expect video content to dominate their strategies in the future, and it’s not hard to see why it’s grown rapidly. It’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.

It is vital for small businesses to offer content that is easy to digest; if not, consumers will quickly move on. Engage viewers and they will share the video content with others, video marketing can evoke feelings, so consumers will spend longer on your website and more time interacting with your brand.

Visual content that is interesting, distinctive and of high-quality will arouse strong feelings within its audience. Case studies are a great example; When real people appear in video’s it gains the trust of users and, with competition growing between brands in almost every online niche, this trust can make all the difference.

Video content directed by The Typeface Group for The OT Practice. See all of their videos over on their YouTube channel.

Video testimonials build confidence in potential customers looking to do business with you. You can use video content to get your point across quicker, with video allowing you to have more content in less time. Storytelling through explainer videos has become a rising trend.  Marketing using video content can expand your custom dramatically; Experian says by mentioning the word ‘video’ in an email subject line, click through rates were increased by 7 to 13 percent.

Are you looking to develop Video Content for your business? Call the team on 01256 614921 to find out how.

Not 100% on how to make the most of video content?

Popular video styles include:

  • Video testimonials: Great for future customers to see how your current customers feel about you.
  • Product demos: If there is interest in your product but concerns on how to use it, this will help to keep consumers engaged and eventually leads to sales.
  • About us videos: This will evoke emotion in the viewers. Seeing who you are and talking about your business with passion will bring more custom.
  • Video tutorials: No one wants to sit and read a two page blandly explained tutorial when they can press a button and watch it within a few minutes, and even follow along with the video.
  • Animated videos: One for your inner child. Animation is related to fun and excitement, bring that vibe in to your videos to gain a wider range of audience.
  • Creative videos with elements of humour: Businesses don’t always have to be super professional. Throwing in elements of humour from time to time gives you the chance to relate with viewers, and put a smile on their face.
  • Celebrities endorsing the brand: If someone’s favourite celeb is using a product and thinks it’s great, it’s guaranteed they will want to purchase the item to feel closer to their idol.