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Showing the personality behind the purpose with True Horizon’s 2023/24 Impact Report

Client: True Horizon
Industry: Sustainability Consulting

True Horizon partnered with The Typeface Group to develop their 2023/24 Impact Report, aiming to highlight their achievements and mission impact through compelling storytelling and data visualisation. 

Our main aim was to get to the essence of how True Horizon works while making sure their report was readable, resonated with stakeholders, and clearly reported the data behind their impact.

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Our Approach

Our biggest focus was to capture personal stories and meaningful non-scope victories to paint a picture of True Horizon's impact. We conducted an in-depth interview with Nancy, which allowed us to get to the core of her mission over the last year to weave that into the report's narrative.

WHAT WE DID

Services Provided

Content Development

We told the story of Nancy’s 2023/24 year that underscored True Horizon’s mission and impact, drawing out the personality behind their purpose.

Design Support

Our team designed the report focusing on visual storytelling, incorporating data visualisations that made complex information accessible and compelling.

THE RESULTS

The Outcome

The True Horizon 2023/24 Impact Report is a testament to our collaborative efforts. By combining Nancy’s story with impactful data visualisations and personal insights, we created a report that people will want to read.

The final impact report speaks to the power of storytelling in sustainability communications. We are proud to have supported True Horizon in sharing their great work.

"I have done an impact report on my own for the last few years and each year, because I'm so close to it, I've really struggled to create the right narrative. With The Typeface Group's help this year, it's been completely different. It started with an initial chat with Polly where she really pulled out the areas that are important to me and what makes me different in my approach. This was such a crucial element in the process I felt because Polly made it so simple to get to the heart of my business and how best to share my overall impact, values and aspirations. From that initial chat to the overall design and communication throughout, the whole process was seamless. I'm delighted with the results! Finally, an impact report that I'm excited to share."

Nancy Hyne BEng MSc, True Horizon

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