In the fast paced world of… just kidding. But life and business does move pretty fast these days, there are more ideas, products, services swirling around than ever before. Competition is fierce in every industry and the internet is saturated with content on every platform. Fully saturated and honestly, overflowing.
RIGHT FROM THE START
Why Your Story Matters
Imagine you’re at your favourite coffee shop, you order an iced coffee with oat milk off the menu, but the barista gives you a funny look, because internally they call them iceberg lattes, and they only do almond milk; they just haven’t got round to updating the menu. But the coffee is incredible so you don’t think any more about it, until you’re chatting with your friend and they say ‘oh you mean their glacial grind? I saw it on their TikTok but I thought it was with hazelnut milk?!’.
Confused?
That’s exactly how your audience feels when your company messaging isn’t cohesive, the dots just aren’t dotting.
Your company’s story is more than just its ‘about us’ page, it’s your brand’s heart and soul. It’s what sets you apart in a sea of sameness, what makes customers choose you over your competitors, and what turns first-time buyers into lifelong brand devotees.
DON'T GET CAUGHT UP
The Perils of Mixed Brand Messaging
Side effects of inconsistent messaging include:
- Customer confusion
- Lack of brand recognition
- Decreased trust and credibility
- Missed opportunities for brand loyalty
- Internal misalignment among team members
See it, say it, sort it
Getting Your Story Straight
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CLARITY IS KING
The Power of a Clear Message
It's not always the loudest voice that gets heard -
– it’s the clearest. So take the time to craft your message, hone your story, and check everyone in your team can tell it with confidence.
Because if you don’t tell your story, someone else will. And they might not get it right.
If this is overwhelming, we get it. Give us a shout and we can book a message house; our very own secret to brand messaging success.
