When people are stressed, overwhelmed, or navigating complex systems, design isn’t decoration. It’s the difference between the information they can use and content that adds to the confusion.
Studies show that highly stressed people struggle to process detailed information the way calm people can.
If you’re creating advisory content, support materials, or communications for vulnerable groups, design accessibility is essential.
We create print and digital materials that remove barriers rather than add them. Clear layouts, logical structure, plain language, and thoughtful formatting that helps people understand what they need to know, even when they’re under pressure.
Important information stands out, logical flow guides readers through
Short sentences, everyday words, no jargon
White space helps comprehension, especially under stress
Large enough to read comfortably without zooming
Text that's actually readable, not just aesthetically pleasing
Icons and visual aids where they genuinely help understanding
Communicating complex changes, service updates, and support options to diverse resident groups, including those with learning disabilities or English as a second language.
Making information accessible to students with SEND, parents with varying literacy levels, and stakeholders who need to understand complex offerings quickly.
Supporting vulnerable people who may be in crisis, dealing with multiple challenges, or navigating unfamiliar systems.
Inclusion Education
It reaches more people
When design removes barriers, more of your audience can actually use your materials. You’re not excluding people by accident.
It reduces support burden
Clear materials mean fewer phone calls asking “What does this mean?” Your team spends less time explaining what should have been obvious.
It builds trust
When people can understand your communications easily, they feel respected. Accessible design says “We thought about your needs.”
It’s often legally required
Many public sector and housing organisations have legal duties around accessibility. Good design helps you meet those obligations properly.
It improves outcomes
When people understand their options, they make better decisions. Accessible design directly impacts the effectiveness of your services.
Book a discovery call to discuss your customer communication challenges, or start with a free content audit to see where the gaps are. Or, if you’d prefer just email Polly on polly@thetypefacegroup.co.uk
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