How many touchpoints does a customer need before they buy?

Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service!  Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?

ASR and Accessibility Requirements

As you know, we’ve previously touched on the importance of making your marketing more accessible including how and why to do this. Today we’ll look specifically at how you can make the content you put out, either on your site or socials, accessible for all using video captioning. We’re looking at you, pre-recorded video Did… Continue reading ASR and Accessibility Requirements