Divide & Conquer. The what, why & how of customer segmentation

Isometric Donut chart on pink background. 3d render illustration.

In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how do you ensure that you’re seen by those who count? Imagine you’ve got a chocolate cake, and you share it with your family. Some would want more, some might be… Continue reading Divide & Conquer. The what, why & how of customer segmentation

Annual Impact Report 2021/22

Here we go… Introducing our first (note the *slight* apprehension in our voice) Annual Impact Report. October 2020 saw us become B Corp certified, as we strive to not only provide the best services to our clients but to consider the planet in all we do. It has been a huge achievement and helps to… Continue reading Annual Impact Report 2021/22

The Importance of Blogging

You’re clear on your goals, have clarity on your audience, and you’ve crafted a concise message, so now what? Blogging should be an essential part of your content marketing strategy and a core element of your communication plan. Having an up-to-date blog/archive/content repository is essential for B2B businesses because:    It’s a perfect opportunity to… Continue reading The Importance of Blogging