Strategy + Planning
Divide & Conquer. The what, why & how of customer segmentation
In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how
November 23, 2022
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In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how
When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.
As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you
Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog
I was grateful to be invited to talk with Steve Randell on the Share Your Difference Podcast in early 2020. But for many reasons that