As AI changes how people search, your brand’s reputation beyond your website becomes crucial. According to HubSpot’s 2025 research, 31% of Gen Zers now use AI platforms or chatbots to find information online, and these tools rely heavily on third-party validation to make recommendations.
That’s why we focus on building the kind of off-page trust signals that AI systems recognise and value – from industry recognition and media coverage to genuine customer advocacy and expert citations. When AI tools recommend your business, you want them drawing from a rich foundation of credible external sources.
Content that doesn't just rank well but actually convinces visitors you're worth working with. From service pages to blog posts that demonstrate your expertise and build trust with every interaction.
Get found by your ideal customers. We focus on the keywords that matter to your business, not just the ones with high search volumes. Our approach builds both search visibility and genuine authority, reviewing on-page factors and E-E-A-T signals.
Get your story in front of the right people through targeted press coverage, thought leadership articles, and industry commentary that positions you as the expert voice in your field.
We identify the right awards for your business and craft compelling entries that showcase your best work and biggest wins. Because recognition matters – especially when AI tools are evaluating your credibility.
Make sure you're properly represented across all the directories and platforms that matter in your industry. These citations become crucial trust signals for both search engines and AI systems.
Get ready for the future of search with content optimised for AI-powered results and voice search queries. We help ensure your brand appears in AI recommendations when prospects are looking for solutions like yours.
Sharon Foster
BioteCH4
HubSpot’s 2025 research shows that 92% of marketers plan to maintain or increase investments in brand awareness, and for good reason. In a world where AI tools are becoming primary research assistants, having genuine authority isn’t just nice to have – it’s essential.
The long game pays off
Strong brands don’t happen overnight. They’re built through consistent value delivery, strategic visibility, and genuine expertise. As we explore in our guide to playing the marketing long game, sustainable brand building requires patience and strategy – but the results compound over time.
Full-funnel impact
Brand authority works at every stage of your customer journey. From first awareness through to final decision, strong brands convert better, command higher prices, and generate more referrals. Our full-funnel marketing approach ensures your brand building supports every stage of growth.
When people know and trust your brand, they're willing to pay more for what you offer. Strong brand authority commands premium pricing.
People who already know your reputation are easier to convert and become better long-term customers. They come to you pre-sold on your expertise.
Every piece of coverage, ranking, or award builds on the last one, creating unstoppable brand momentum that grows stronger over time.
Strong brand authority works regardless of algorithm changes or new platforms. It's marketing insurance that protects your business as technology evolves.
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PO Box 9a
Belvedere House,
Basing View
Basingstoke
Hampshire
RG21 4HG
Give us a call: 01256 614921
Registered Address: Unit 1, The New Warehouse, Libby’s Drive, Stroud, Gloucestershire, GL5 1RN | Company no. 08228374