Workplace provides customised FM solutions for national multi-site clients. They’re passionate about redefining the FM industry by prioritising their staff and championing future-focused practices.
They came to us because their website wasn’t pulling its weight in representing what they offered, and so wasn’t delivering the leads they needed through search. First and foremost they needed a messaging workshop to nail their offering, and then an SEO strategy that worked for their budget and team.
THE RESULTS
Our holistic review of the website as a whole identified the areas most likely to see results. This organic growth translated directly into increased brand awareness and lead generation for Workplace.
The strategic implementation of SEO best practice despite budget constraints has assisted users more effectively along the conversion funnel. All measured so we can quantify what channels are bringing in leads.
WHY + HOW WE DID IT
The primary objective behind our collaboration with Workplace was to nail down their messaging so the website could properly represent the company, and then maximise their SEO potential within a modest retainer budget. By focusing on a high-impact, considered strategy that was able to be delivered in partnership with the in-house team, we aimed to deliver measurable growth in organic visibility and lead generation.
We worked with the in-house team to concentrate the business messaging, ensuring everyone was happy with the final outcome. This was then factored into the SEO audit to discover new opportunities.
We targeted key sectors within Workplace’s market. Through information gleaned in the messaging workshop, comprehensive keyword research, and competitor analysis, we developed focused content that addressed specific industry pain points and showcased relevant expertise, improving search visibility for high-value commercial terms.
We updated pages to better align with search intent and business offerings. We restructured and re-optimised existing content, reviewed and implemented better internal linking. This improved search engine understanding and user engagement across all core service pages.
We reviewed individual post performance to create clear topic clusters and reduce the size of the blog. This reorganisation enhanced topical authority, improved internal linking opportunities, and made valuable content more discoverable to both users and search engines, ultimately boosting overall website credibility.
These foundational elements supported all other optimisation efforts and ensured search engines could effectively index and rank the improved content.
As with all our retainer clients, ongoing monitoring and reporting of trends or issues appearing meant the website could be kept healthy.
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Give us a call: 01256 614921
Registered Address: Unit 1, The New Warehouse, Libby’s Drive, Stroud, Gloucestershire, GL5 1RN | Company no. 08228374
