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Consistency pays off for BioteCH4 with The Typeface Group's integrated communications support.

Client: BioteCH4 Industry: Waste-to-Energy Services Provided: Content Review, Planning, Creation, SEO, Branding, Design, Consulting, Reporting & Data Analysis

BioteCH₄, the leading Anaerobic Digestion operator in the UK, operates multiple strategically located sites across the country. With a mission to provide cost-effective food waste management solutions to local authorities and the commercial sector, BioteCH₄ aims to generate green energy for local businesses and the grid.
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Measuring the impact

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Improved Conversions

Conversions surged by 84% Year-over-Year (YoY), with form completions specifically experiencing a 40% increase. This significant growth indicates the effectiveness of the collaborative efforts between BioteCH₄ and The Typeface Group in driving user engagement and action.

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Keyword Expansion

The number of ranking keywords soared by 52%, with 499 ranking keywords recorded in March 2024 compared to 293 ranking keywords in March 2023. This improvement signifies the strengthened position of BioteCH₄ in search engine results, resulting from the strategic SEO efforts.

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Organic Traffic Surge

Organic traffic nearly doubled YoY, witnessing a remarkable 97% increase. This substantial boost in organic traffic underscores the success of the SEO strategies implemented by The Typeface Group in enhancing BioteCH₄’s online visibility and reach.

Online coverage and visibility in the press

We secured 20 pieces of press coverage, reaching an estimated 500k views. This coverage included features in regional BBC articles and high-authority industry press, amplifying BioteCH₄’s visibility and credibility in the industry

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“The Typeface Group assisted a seamless transition from our previous agency and have supported us with a significant amount of work over the last few months. Their organisational skills and creative input have been hugely welcome and we’re looking forward to the next few months with some exciting developments on the cards!.”


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Growing strong and healthy

The primary objective behind our collaboration with BioteCH₄ was to reduce reliance on paid ads for new business enquiries. By focusing on enhancing organic traffic and improving conversions, we aimed to establish a more balanced lead generation mix for BioteCH₄.

Using advanced SEO techniques, we optimised BioteCH₄’s website to improve its visibility and rankings on search engine results pages (SERPs). This included keyword research, on-page optimisation, and technical SEO enhancements to increase organic traffic.

We run a rolling SEO strategy to continually improve Treatbox’s website for improved search engine rankings and visibility.

We refined BioteCH₄’s brand identity and developed visually compelling design assets to reinforce their credibility and professionalism in the industry. This included the creation of brand collateral, website design enhancements, and visual content creation.

Our team provided strategic guidance and consultancy services to BioteCH₄, offering insights and recommendations to optimise their digital marketing strategies and achieve their business objectives.

We conducted regular performance analysis and data-driven reporting to track key metrics, measure the effectiveness of our strategies, and identify areas for improvement. This iterative approach allowed us to refine our tactics and drive continuous improvement in BioteCH₄’s digital marketing efforts.

To wrap it all up

We’re contributing to sustained growth and that’s an exciting place to be

This partnership has produced remarkable results, driving significant improvements across the board, including conversions, organic traffic, keyword rankings, and online visibility. By delivering a suite of services ranging from content creation to SEO, design and PR, TFG has driven tangible business outcomes for BioteCH4.