Inclusive, accessible & student-centric marketing for schools, colleges & higher education

Clear messaging. Better visibility.

We help education providers cut through the digital competition with messaging that hits just right and SEO that gets you found by the students who need you.

The challenge facing education providers

Prospective students and parents are doing their research online. They’re comparing courses, reading reviews, and making decisions based on what they find. If your website doesn’t appear when they search, or your messaging doesn’t clearly explain what makes you different, you’re invisible. Course content alone will not sell you.

Common Challenges

sparsholt university

What we do for schools, colleges & higher education

Message houses built right

Clear, compelling messaging that explains exactly what makes your institution different and why students should choose you.

Websites that convert

Sites that look professional, load fast, and turn visitors into enquiries and applications.

Strategy that makes sense

Marketing plans built around your goals, whether that's increasing applications, attracting international students, or filling specific courses.

Digital presence that impresses

Social media pulls, email campaigns, and digital graphics that showcase your personality and achievements.

SEO that gets you found

Optimisation that puts you at the top of search results when prospective students are looking for institutions like yours.

Content that connects

Prospectuses, course descriptions, and web copy that speaks directly to what students (and their) parents want to know.

Easily accessible information

Organising your site so prospects and parents can find the information they need quickly, saving your staff time and improving your search rankings.

Ad assets

To help you reach the right audience.

"I'd recommend The Typeface Group to any educational institution; they understand our unique challenges with multiple audiences and complex course offerings."
Marketing Manager
Sparsholt College

Extra-Curricular Experience

Why education marketing is different

Trust matters more

Choosing an education provider is a huge decision. Students and parents need to trust that you'll deliver on your promises and provide a safe space to support individual needs.

Local & online competition

You're competing with institutions down the road and across the country. Your messaging needs to work locally and stand out nationally.

Multiple decision-makers

Students, parents, career advisors, and future employers are all at play here. Your marketing needs to speak to different audiences with different concerns.

Results speak volumes

Past student success, employment rates, and real outcomes matter more than flashy facilities or generic promises.

Students do extensive online research before choosing where to apply - with 71% considering websites essential.

Pew Research Centre

What makes your setting special?

Every place of learning has something that sets them apart – exceptional teaching, industry connections, unique courses, outstanding facilities, or incredible student support. The problem is most settings sound exactly the same online; without even realising!

This is where an education marketing agency steps in. We help you identify what genuinely sets you apart and then build messaging and marketing around those strengths. It might be your practical approach, your industry partnerships, your student community, or your track record of results; we make sure prospective students know who they’re really choosing when they pick you.

on the blog

Marketing education insights

CONTACT US

Need a hand?

Call

01256 614 921

Mon – Thurs: 9am – 5pm
Fri: 9am – 1pm

The Typeface Group Avatar in Black - TFG in a Black Circle
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.