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From Complex to Clear: Transforming Social Support Communications

Client: Health Homes Vulnerability Initiative (HHVI) Industry: Social Housing & Vulnerability Support

HHVI spearheads vital efforts supporting vulnerable and fuel-poor households across the UK through their Healthy Homes Solutions Vulnerability Initiative by clearing the path to support for those most in need. 

This mission to simplify access to essential support services required careful multi-stakeholder communications.

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“Working with Polly and the team at The Typeface Group has been an absolute privilege. Their support for Healthy Homes Solutions and the Vulnerability Initiative has gone far beyond simply creating materials - it’s been about truly understanding the depth of our mission and translating that into impactful, data-driven communications.

DEREK OWENS, MANAGING DIRECTOR, HEALTHY HOMES SOLUTIONS LTD

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The Challenge

HHVI faced the complex task of communicating multi-faceted support services to vulnerable residents whilst developing professional partnerships with Local Authorities and Housing Associations. They needed to translate intricate processes and technical information into clear, accessible communications that would work for all stakeholders.

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Our Approach + Deliverables

We jointly developed a comprehensive suite of communications materials that transformed complex support systems into clear, actionable information:

  • Service Sheets to explain the HHVI support suite
  • Onboarding to support internal buy in HA/LA
  • LA Dual-branded outreach materials
  • Resident support materials 
  • B2B Event materials 
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THE RESULTS

Outcomes Achieved

In partnership with Healthy Homes Solutions, we developed communications that have delivered significant improvements across multiple areas:

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For Vulnerable Residents

  • Simplified access to essential support services
  • Clear pathways to register for vulnerability assistance
  • Enhanced understanding of available programmes
  • Improved confidence in seeking support
  • Multiple accessible contact options
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For Partner Organisations

  • Professional documentation suite
  • Flexible dual-branding capabilities
  • Comprehensive service guides
  • Streamlined process documentation
  • Seamless systems integration

WHY + HOW WE DID IT

Accessibility at the forefront


The transformation from complex systems to clear communications has fundamentally enhanced HHVI’s ability to reach and support vulnerable residents whilst strengthening partnerships with local authorities and housing associations. This new foundation of accessible, effective communication continues to drive positive change in vulnerable communities across the UK.

Design Considerations

  • High-contrast printing specifications
  • Minimum 12pt font size for standard print
  • 16pt+ font size for large print editions
  • Matt finish paper stock for reduced glare
  • Clear spacing and layout hierarchies
  • Colour-blind friendly palette
  • High-quality imagery and infographics

Clearing the Path to Support

  • Clear, jargon-free language throughout
  • Step-by-step support guides
  • Straightforward application processes
  • Multiple contact pathways
  • Comprehensive support service information

Their continued effort, energy, and collaborative approach have been instrumental in amplifying our impact.

I couldn’t recommend Polly and her team more highly to anyone looking for a communications partner who genuinely invests in the purpose behind the work.”

DEREK OWENS, MANAGING DIRECTOR, HEALTHY HOMES SOLUTIONS LTD

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To wrap it all up

Building on our shared commitment to ensuring that vital support services remain accessible to those who need them most

Through our partnership with Healthy Homes Solutions and the ongoing refinement of these materials, we maintain our shared commitment to ensuring that vital support services remain accessible to those who need them most. The success of this project and our partnership with HHVI demonstrates the impact that clear, thoughtful communication can have on delivering essential services to vulnerable populations.

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