Full Brand Identity Design for Bisviridi

Client: Bisviridi
Industry: Environmental Services

Develop a comprehensive brand identity for an innovative eco business

The Brief: Develop a comprehensive brand identity for an innovative business offering patented anaerobic digestion oil extraction technology that transforms waste into valuable biodiesel while maintaining biogas production potential.

The Brand's Audience

The identity needed to communicate complex technological benefits while establishing Bisviridi as a trusted partner for AD plant owners looking to diversify their output and increase revenue streams.

WHAT THEY WANTED

The Vibe

As a completely new technology with significant environmental credentials, the brand needed to feel both familiar and progressive to appeal to conservative industry stakeholders.

WHAT WE DID

The Inspiration

Our design team began with extensive research into:

Existing competitors in the renewables and waste processing sectors
Visual language used by established recycling businesses
Industry-specific terminology and concepts that could inform visual elements
Environmental branding that effectively balances innovation with reliability

We identified an opportunity to create a brand that communicated both technological advancement and environmental responsibility, key factors in persuading plant owners to adopt this new approach.

"Their expert team seamlessly blended design, writing, optimisation and project management, resulting in a site we're truly proud of."

Sharon Foster, Brand Manager, Bisviridi

The Outcome

Logo Development

The name “Bisviridi” was created from the Latin words “bis” (meaning “twice”) and “viridi” (meaning “green”). The brand mark features two distinctive elements symbolising oil drops, visually representing the “twice green” concept while creating an instantly recognisable icon that works across multiple applications.

Brand Assets

Drawing inspiration from the anaerobic digestion process itself, we created distinctive brand patterns that replicate wheat plants – a visual reference to the crops and food waste used to create energy in AD plants. These patterns provide a consistent visual language that could be applied across all brand touchpoints.

Colour Palette

Our research-informed colour selection includes:

Dark Green: Representing stability and environmental responsibility, this anchor colour establishes Bisviridi as a serious player in the sustainability sector
Light Green: Symbolising growth and innovation, bringing freshness and energy to the brand while reinforcing the environmental benefits
Blue: Chosen to represent the liquid nature of both the extraction process and the final biodiesel product, while also conveying trust and reliability
Off-White: Providing breathing space and a clean backdrop that ensures the technical information remains accessible and easy to digest

Together, these colours create a palette that feels both naturally inspired and technically sophisticated – the perfect balance for a brand operating at the intersection of environmental science and industrial processing.

Typography

We selected ‘Outfit’, a sans serif typeface that strikes the perfect balance between technical precision and approachability. Its friendly yet bold character creates immediate familiarity while maintaining the professional credibility needed when introducing revolutionary technology. The font’s clean lines and excellent readability ensure complex information remains accessible to decision-makers across the anaerobic digestion sector.

We Also Delivered:

Comprehensive brand guidelines with logo variations, colour specifications, typography rules and pattern applications
Marketing collateral explaining the complex technology in visually engaging ways
Social media templates optimised for different platforms
Presentation materials for use at trade shows and direct sales meetings
Website design concepts that clearly communicate the dual benefits of the technology

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Full Brand Identity Design for Bisviridi

Client: Bisviridi Industry: Environmental Services

Develop a comprehensive brand identity for an innovative eco business

The Brand's Audience

The identity needed to communicate complex technological benefits while establishing Bisviridi as a trusted partner for AD plant owners looking to diversify their output and increase revenue streams.

The Vibe

The Inspiration

"Their expert team seamlessly blended design, writing, optimisation and project management, resulting in a site we're truly proud of."

Sharon Foster, Brand Manager, Bisviridi

The Outcome

Logo Development

Brand Assets

Colour Palette

Typography

We Also Delivered:

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Client: Bisviridi
Industry: Environmental Services