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Full Brand Identity Design for The Better Content Club

Client: The Better Content Club
Industry: Online Marketing Training

Designing a Retro-Inspired Identity for a Modern Online Training Brand

The Brief: A full brand identity for an online training platform for marketers and small business owners offering practical content creation help, as well as a supportive community.

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The Brand's Audience

Marketing managers who want to create better content but have limited time, budget, and small or one-person teams. They’re 28-50 and 90% women. Those seeking clear, no-nonsense guidance; particularly, but not limited to, small business owners, solo marketeers, and start-up founders. Anyone needing a confidence boost and practical help to nail their content strategy.

WHAT THEY WANTED

The Vibe

The target audience are often overwhelmed and under time and budget constraints.

They might be isolated in their roles or have limited professional support.

Because of this, The Better Content Club wanted a warm, professional, and approachable feel; more like an indie magazine than a corporate training program, creating a welcoming and inclusive club atmosphere.

WHAT WE DID

The Inspiration

One of the main sources of inspiration for the brand was 1980s nostalgia but with a modern re-vamp. I chose this direction as the majority of the demographic grew up in the 80s so touching on this would give the brand a sense of familiarity. I gathered visual research of educational and informative platforms from around this era, including news broadcasting shows and educational materials. I wanted to incorporate:
  • A bright and bold palette
  • Geometric shapes
  • Retro fonts
  • People focussed imagery

The Outcome

After a few rounds of amends and feedback, a crucial part of any design process to ensure both the agency and client are on the same page, we arrived at something we’re incredibly proud of.

"Being our own client should have been more challenging. But, Georgia understood the brief. The branding and all applications/assets are everything we wanted and more. I’ve had a number of messages from peers and those in our target audience complementing the brand. The whole team’s excited and proud of what has been produced and that’s a great place to build from."

Polly Buckland, The Better Content Club Founder

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Belvedere House,
Basing View
Basingstoke
Hampshire
RG21 4HG

Give us a call: 01256 614921

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