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Enhancing Sparsholt College's Online Presence with Proactive SEO Integration

Client: Sparsholt College
Industry: Education
Service: SEO Foundations

Sparsholt College partnered with us to conduct a comprehensive SEO audit and content review to improve the current website, and to create a plan for a clearer information architecture for their site rebuild. Recognising the importance of integrating SEO from the outset, Sparsholt College sought to immediately ensure that their new website would be optimised for organic growth.

Services Provided:

SEO Audit
Keyword Analysis
Content Audit
Sitemap & Site Architecture
Plan for existing site
Plan for a new website
Stakeholder Workshop

GET THE FOUNDATIONS RIGHT

Why SEO Integration Matters:

It’s crucial to understand that retrofitting SEO into an existing website isn’t ideal.

When SEO is treated as an afterthought, it often leads to suboptimal results and additional costs down the line.

By considering SEO in the new site’s planning phase, Sparsholt College is making a strategic investment in the long-term success of its online presence.

HOW DID IT GO?

What we delivered:

SEO Audit: Our team examined the website's SEO performance, prioritising any issues in terms of importance and ease of resolution as well as whether they should be tackled on the existing website or the new one.
Keyword Analysis: We analysed relevant keywords to optimise Sparsholt College's content and improve its search engine rankings. We identified areas where search intent was confusing readers and suggested solutions.
Content Audit: We meticulously reviewed Sparsholt's existing content to identify strengths, weaknesses, and opportunities for improvement, and created a plan of action for them to consolidate and improve on what they have.
Site Architecture & Site Strategy: We developed a clear sitemap and site architecture, formulated a plan to address SEO issues on the current website, and provided strategic recommendations for seamlessly integrating SEO into their upcoming site.

Working with Natalie and Alice from The Typeface Group has been transformative for our website strategy. Alice's comprehensive SEO audit was eye-opening. She didn't just identify problems but explained exactly why they mattered and provided practical spreadsheets with clear next steps. The sitemap she created finally gave us a clear vision of how our sprawling college and university content should be organised.

What impressed me most was their collaborative approach and Natalie's strategic insight that 'less is more.' The hub concept proposed, particularly for our equine programmes, gives us a way to properly showcase our centres of excellence. With a site rebuild on the horizon, this work means we'll be building on solid foundations rather than recreating the same problems. I'd recommend The Typeface Group to any educational institution; they understand our unique challenges with multiple audiences and complex course offerings."

— Jaeson, Marketing Manager, Sparsholt Group

The Outcome

The collaborative efforts between Sparsholt College and our team resulted in a clear path for organic growth that all stakeholders understand and agree on.

This foundational work will save time, money, and resources and help Sparsholt College build a healthier, more visible online presence.

Congratulations to Sparsholt College for recognising the importance of proactive SEO integration and investing in laying the groundwork for their online success. By prioritising SEO in the planning phases of its website, Sparsholt College is positioning itself for long-term growth and visibility in the competitive online landscape.

Be more Sparsholt!

Steady & considered SEO foundations; just like our tortoise friends.

If you know your website needs work and you’re not sure where to begin, it’s best to get your foundations right from the get-go just like Sparsholt. Grab some time with us to see how we can help!