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What to consider when marketing for charities.
What to consider when marketing for charities. Marketing for charities is lifeblood - it is a necessity in order to secure those much-needed donations. But, marketing doesn’t come cheap for anyone. Nor, does it come easy to grow a strong, reliable and sustainable...
Marketing opportunities for the ‘silly season’ of summer
Marketing opportunities for the ‘silly season’ of summer Summer is a notorious time of the year for marketers or PR executives. (Christmas in July anyone!?) Hoards of people are on holiday, newspapers run frivolous stories with Parliament in recess and the media...
Why we need to ditch the phrase ‘Digital Marketing’
Why we need to ditch the phrase ‘Digital Marketing’ Digital marketing was a phrase coined in the early 00’s to refer to all online marketing activity. Until recently, there was a rivalry between ‘traditional marketing’ and ‘digital marketing’ specialists and agencies....