VCSE organisations like Citizens Advice operate as the essential front line for infrastructure that’s under enormous pressure. When public services struggle, housing issues escalate, or the benefits system becomes more complex, advisory services absorb the impact.
You’re trusted implicitly by communities. Your dedicated workforce, often volunteers, holds expertise that people desperately need.
The challenge isn’t getting people through your door. People in crisis find you. The challenge is what happens after they leave.
Click below to book a quick call to discuss your work. Or, if you’d prefer just email Polly on polly@thetypefacegroup.co.uk
Your team holds complex expertise across multiple advice areas. We extract it through structured interviews and workshops, then translate it into clear narrative frameworks that work across all your channels. We develop core messaging that removes stigma, builds trust, and speaks to people experiencing stress or crisis. This includes umbrella positioning, key messages for different audiences, and tone guidance that maintains your credibility whilst feeling genuinely supportive.
We create booklets, guides, and digital content that people can actually use after their appointment. All materials target a reading age of 9-11, use person-first language, and follow accessibility standards. We offer multiple formats, including standard guides, quick reference sheets, easy-read versions with supportive imagery, and translation-ready documents should you need to create multi-language versions.
We don’t guess what people need. We ask them directly. Through social listening, surveys, and facilitated sessions, we gather authentic insights from the communities you serve. This reveals how people actually talk about their challenges, uncovers their lived experience and explores what would make your guidance genuinely usable after they leave your office. These insights inform everything from service improvements to how you communicate about your work.
We create templates for regularly updated content in whichever design platform works for you - whether that's Canva, InDesign, or something else entirely. This means when policy or core advice changes, you can update specific sections yourself without rebuilding everything or waiting on us. Our aim isn't to tie you to our design services. It's to give you the tools to best use the materials we co-create together with you and your community.
We help you show funders why communications work matters – and how it extends your reach.
Making the Case. We help you demonstrate that accessible materials are impact multipliers. One well-designed guide prevents dozens of follow-up appointments. Clear communications improve client outcomes. We help you prove it.
Built-In Impact Measurement. We build success metrics in from the start. Continuously gathering evidence for future applications – learning what works and feeding it straight into the next round.
Strategic Bid Development. We work with your team to develop bid narratives that connect your expertise with funder priorities:
Upfront Budget Allocation. Where appropriate, we support bids upfront to propose the communications work needed. This means budget is allocated from the start for materials that extend your reach – not bolted on as an afterthought.
People in crisis can’t process everything in one appointment. Someone dealing with debt, relationship breakdown, or housing issues is experiencing stress that affects their ability to absorb information. They might nod along during the appointment but leave unable to remember the crucial next steps.
A person with learning disabilities or literacy challenges needs easy-read formats with supportive visuals that they can refer back to at their own pace.
Vulnerable people navigating complex systems need materials they can show family members, support workers, or refer to when completing forms weeks after their appointment.
For volunteer-led services, accessible materials become force multipliers. When people leave with clear guidance, they’re more prepared for follow-up appointments, and your volunteers can focus on problem-solving rather than re-explaining basics.
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