Marketing storytelling for charities and non-profits.

Authentic stories. Stronger connections.

Running a charity means juggling a lot: tight budgets, rising demand, and the pressure to stand out while bigger names dominate Google and social feeds. So when potential supporters can’t find you online, or don’t understand why your work matters, even the most deserving causes struggle to survive.
We help charities break through the funding squeeze with messaging that makes people stop, care, and take action. It’s storytelling with strategy behind it – so your work gets seen, supported, and sustained.

The funding reality for today's charities

Donors and volunteers are overwhelmed by choice. They’re bombarded with asks, scrolling past countless campaigns, digging through impact reports, and checking credentials before deciding where their money (or time) is best spent. Without a clear voice, sharp messaging, and a strong online presence, even life-changing work gets overlooked. Passion doesn’t pay without a strategy behind it.

Where things fall apart:

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How we amplify your impact

Storytelling that drives donations

Narratives that clearly show who you help, how you help, and why your approach works – with emotional weight and evidence to back it up.

Digital visibility when it matters

Smart positioning and messaging that puts your charity in front of the people already looking for ways to help.

Websites that move people

Professional, fast, clear websites that build trust fast and guide visitors from interested to involved.

Communications that connect

Newsletters, appeals, and website content that speaks authentically to donors, volunteers, and the communities you serve. Always with a clear call to action.

Information architecture that actually helps

We help you structure your site so visitors understand your work at a glance – and know how they can help.

Brand assets that build credibility

From pitch decks to social content, we give you the tools to look and sound established, trustworthy, and effective - because you are.

"Working with The Typeface Group this year has been incredible. Their knowledge around what really works, what matters and how to 'cut through the noise' to achieve real progress, is having great results for us. I am over the moon with our new website, precise messaging and impact that I could have of only dreamt of! Really looking forward to the future work we have planned with them!"
Cheryl Edwards
Inclusion Education

Extra-Curricular Experience

CASE STUDIES

Who we've worked with

The unique challenges of charity marketing

Credibility = confidence

People research charities extensively before giving. They want proof you're legitimate, effective, and genuinely need their support rather than just wanting it.

Emotion must meet evidence

Supporters give because they care. But they stay when they see impact. You need both.

Different supporters, different needs

Corporate sponsors, local donors, trusts, and grant funders all look for different things. We help you speak to all of them without diluting your voice.

Proof over promises

Real success stories backed by clear data build more trust than a slick campaign with no substance.

"Modern donors expect transparency - 89% check charity finances online before giving, and 76% want to see specific outcomes from their donations."

Institute of Fundraising Annual Survey

What sets your charity apart?

Every brilliant charity has something special – deep community roots, lived experience, proven results, bold ideas, or a grassroots approach that gets things done.
But most charity websites sound… the same.
We help you dig into what really makes your work different and then turn it into messaging and content that stands out, wins trust, and inspires action.
Whether it’s your people, your process, or your impact, we make sure supporters immediately get why your work matters.

CONTACT US

Need a hand?

Call

01256 614 921

Mon – Thurs: 9am – 5pm
Fri: 9am – 1pm

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