Balancing budgets, creating impactful campaigns, and managing your team’s workload can often feel like a juggling act. However, there is one underutilised resource that can significantly boost your marketing efforts without adding extra weight to your shoulders: your colleagues!
Employee advocacy involves encouraging your team to share your company’s content, news, and achievements on their personal social media profiles. This strategy not only extends your brand’s reach but also builds trust and authenticity; important elements of the SEO principle E-E-A-T.
the untapped resource
Why Bother with Employee Advocacy?
- It’s a numbers game: Your employees likely have ten times more connections than your company page. That’s a lot of eyeballs on your content!
- People trust people: According to the 2021 Edelman’s Trust Barometer, 63% of people find information from “a person like yourself” more credible than branded content.
- Engagement boost: LinkedIn says content shared by employees gets eight times more engagement than content shared through brand channels. That’s not just a slight bump – it’s a massive leap! In fact, they feel so strongly about it, they’ve written an e-book.
HOW TO ENCOURAGE EMPLOYEE ADVOCACY
Practical tips to encourage your team to get more social
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Getting Started:
Your 30-Day Employee Advocacy Challenge
Ready to give it a go? We’ve created a 30-day challenge to kickstart your employee advocacy programme. It’s a simple way to get your team sharing and engaging without overwhelming them.
You’ll find the challenge plan at the end of this post – feel free to download and get cracking!
Remember, the key is to make it fun, easy, and rewarding for your team. Start small, be consistent, and watch your reach grow.
Dive into the challenge
Employee advocacy isn’t just about amplifying your marketing efforts – it’s about building a team of engaged, proud employees who are excited to share your company’s story. And in today’s world of stretched budgets and limited resources, that’s a powerful tool indeed.
So, what are you waiting for? Let’s turn your team into your biggest cheerleaders.
