by Natalie Weaving | Jul 9, 2019 | Marketing |
5 Marketing Tips for Independent Businesses As you may be aware, July is “Independent Retailer” month. A whole month dedicated to championing indie businesses – and we love it. As an independently run business ourselves, we know the drill. From those...
by Natalie Weaving | May 28, 2019 | Marketing |
The Value Gap “Everybody does have a book in them, but in most cases that’s where it should stay.”― Christopher HitchensDoes everyone feel that there seems to be a value gap between what people tell us they believe in, versus what they broadcast via their...
by Natalie Weaving | May 21, 2019 | Marketing, Social Media |
How to target affluent consumers on social media Before we look at how to target affluent consumers on social media, we must define who they are. A recent report from Global WebIndex who carried out a survey of 22364 individuals across 41 countries to find out the...
by Natalie Weaving | May 14, 2019 | Marketing, Social Media |
Why asking your friends and family to share your content is not a sensible marketing strategy. You may have seen a post doing the rounds encouraging friends and family to support a small business for free on social media… It looks something like this: And while...
by Polly Buckland | Apr 23, 2019 | Marketing |
In-House Marketing vs Agency. A question of resource and budget. I’ve written before about The Pros and Cons of In-House Marketing vs Agency as having sat on both sides of the client/agency desk; I have a relatively clear picture of how the land lies. I don’t...
by Team TFG | Mar 26, 2019 | Marketing
Why it’s never too late to make changes to your marketing Tactics. Author Team TFG Having to make changes to your marketing plan is all part and parcel of business growth. Here’s our advice on how to carry out a marketing shift without losing sight of your...
by Natalie Weaving | Mar 12, 2019 | Marketing, PR And Coverage
If you want to get ahead in business, know your business story and own it. Author Natalie Weaving If you want to get ahead in business, know your business story and own itStorytelling is no new concept. From the moment when books first came about, stories have been...
by Natalie Weaving | Mar 5, 2019 | Marketing, PR And Coverage
How entering awards can boost your business Author Natalie Weaving Entering awards can boost your business profile. Fact.If you follow us, you’ll know that we have been finalists and winners of a number of awards over the years. Last year alone, we got a UK Blog...
