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Strategic SEO Foundations for Creative Excellence

Client: Hijinks Collective
Industry: Creative Agency
Service: Strategic SEO Foundations

Hijinks Collective is a full-service creative agency built on the belief that advertising should be fun. Their work spans brand strategy, campaign development, and creative production.

Although they had a strong industry reputation and produced award-winning creative work, their website failed to showcase the breadth of their excellent projects.. It looked great, but wasn’t bringing in organic enquiries from the businesses that needed their services most.

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The Challenge

  • Invisible to their ideal clients: The site only ranked for 14 keywords, all branded terms. Anyone searching for creative agency services, brand strategy, or campaign development wouldn’t find them.
  • No SEO foundations in place: With a site health score of just 10%, basic technical elements weren’t optimised.
  • Unclear growth path: As the team planned to expand the site with new service pages and content, they needed a roadmap showing them how to build it right from an SEO perspective.

WHAT WE DID

The Solution

  • Technical SEO Audit: We ran a full technical audit to pinpoint what was holding the site back. Each issue was prioritised by impact and ease of implementation, giving the team a clear view of quick wins versus longer-term fixes.
  • Keyword Research & Strategy: We built out a keyword strategy to move them beyond branded terms, identifying specific phrases their target clients search for when looking for creative agency services. The research gave them a way to focus on the searches that make sense for the business and the user.
  • Strategic Sitemap Development: Using the keyword research and business insights, we designed a sitemap that would support their growth plans properly.
  • E-E-A-T Framework: We provided detailed guidance on building Expertise, Experience, Authority and Trust throughout the site.
  • Page-by-Page Recommendations: Each main page got specific, actionable recommendations to ensure that as they grow the site and build out the landing pages they will include important elements from the start.

NEXT STEPS

Implementation Handover

When we deliver this kind of SEO foundational work, the most important part is the handover to ensure the in-house team can implement our recommendations.
  • All documents were provided and will remain accessible, as well as meeting recordings and transcripts.
  • A final workshop was delivered where we took the team through the findings and actions and ensured full understanding of the next steps.
  • We included links to helpful resources throughout, particularly around technical fixes they could make within Squarespace’s limitations.
  • We remain on hand as and when the team require any help or assistance in carrying out the strategy.

The Outcome

  • A Clear Path Forward: Hijinks now has a practical roadmap showing them exactly how to build SEO into their site expansion. Instead of guessing what might work, they can make informed decisions about content structure, keyword targeting, and technical optimisation as they grow.
  • Credibility Framework: The E-E-A-T guidance gives them a framework for showcasing their expertise properly. They can now integrate their impressive press coverage, awards, and client work in ways that build trust with visitors and signals quality to Google.
  • Content Strategy That Works: Rather than creating blog posts on a whim, they have the beginnings of a content strategy that they can build upon as the business grows.
  • Technical Quick Wins: The prioritised technical recommendations mean they can tackle the highest-impact fixes first. These will give them immediate improvements in how search engines understand and rank their pages.
  • Business Growth Potential: With proper keyword targeting and SEO foundations, the site can start ranking for the services they actually provide.

Need SEO Foundation That Fit How You Actually Work?

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