Transforming Brand Extension Effectiveness with Strategic SEO Consultancy

Client: SKEW
Industry: Professional Services: Brand Licensing and Trend Forecasting
Service: SEO Audit and Ongoing SEO Support

SKEW disrupted brand licensing with trend forecasting; advancing brand extension effectiveness through detailed measurement.

Positioned as an industry innovator, SKEW sought our expertise to amplify its online visibility and align its content strategy through comprehensive SEO consultancy.

SERVICES PROVIDED:

Services Provided: We partnered with SKEW on a full site optimisation project followed by ongoing SEO consultancy. Our services included:

Strategy Development: Building a tailored SEO strategy aligned with SKEW’s business objectives and market positioning.
Planning: Developing a roadmap for consistent, strategically aligned content creation.
Ad Hoc On-Page Support: Real-time optimisation and enhancements to maximise SEO performance.

WHAT WE DID

Results Achieved

SKEW’s commitment to implementing our SEO strategies yielded significant outcomes:

Impressions Increase: Within three months of regular content creation, SKEW experienced a remarkable 120% increase in impressions on Google, showcasing heightened visibility among their target audience.
Clicks Improvement: Accompanying the impressions surge was a 5% increase in clicks from Google search results, indicating enhanced engagement and interest in SKEW's offerings.
Organic Search Growth: Year-on-year, SKEW achieved an impressive 492% increase in organic search traffic, underscoring the effectiveness of our strategic SEO approach in driving substantial online visibility and audience engagement.

BEYOND THE METRICS

Impact on the Team

Beyond metrics, our strategic SEO consultancy galvanised SKEW’s internal team by equipping them with a structured plan for content creation.

This alignment has empowered SKEW to consistently produce high-quality content that resonates with its audience and supports its overarching business objectives.

“Working with TFG has been genuinely valuable for us at SKEW. Their SEO advice helped us cut through the noise and put together a clear content strategy that fits our niche in brand licensing and trend forecasting. Since working with them, we’ve seen a 120% jump in impressions and a 492% increase in organic search traffic year-on-year. More importantly, they’ve helped our team build the confidence and capability to keep producing content that’s aligned with our business goals. TFG know what they’re doing, they’re easy to work with, and they’ve made a real difference.”

Oliver Dyer, SKEW CEO

The Outcome

By collaborating with SKEW to optimise its online presence and refine its content strategy, we’ve facilitated significant improvements in visibility, engagement, and internal alignment.

These results highlight the power of strategic SEO consultancy in driving meaningful outcomes for niche industries. We look forward to continuing our partnership with SKEW and supporting their ongoing growth and innovation in brand extension effectiveness.

Need ongoing SEO support for your brand?

If you work with us on one of our SEO audits, we’re happy to assist you in carrying out the work yourself, but we also love being a part of that onward journey. If that sounds like something you want assistance with, grab a no-obligation chat with Nat, or check out what we can offer.

Strategic SEO wins

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