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IT Guys: Website Restructuring for Conversion Optimisation

Client: IT Guys
Industry: Renewables & environment: sustainable IT solutions
Service: Strategic SEO Foundations

IT Guys want to build healthy, powerful businesses with great IT based on planet-friend practices. They’re out to ensure their London-based SME business, B-corps, and purpose-driven customers are confident in the knowledge that they are safe and protected from the risks and complexity of IT.

Their website was not delivering the volumes or kinds of customers they were looking for, and didn’t reflect their recent business direction of focusing on sustainability.

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The Challenge

  • Previous SEO efforts had been ineffective
  • Needed to attract companies that place value on sustainability
  • Were appearing for relevant keywords but not high up enough to attract traffic

WHAT WE DID

The Solution

With the current website not attracting the quantity or quality of sustainability-focused leads they needed, our SEO strategy had to surface opportunities for optimisation and increased conversion rates.

  • We conducted a comprehensive SEO and E-E-A-T audit revealing structural and technical improvements that would create clearer ways for potential clients to find and engage with IT Guys’ sustainability offerings.
  • A keyword analysis with accompanying sitemap highlighted ways a simple restructure could enhance the user journey, guiding them more effectively toward conversion points.
  • The service pages became a focus to increase the chances of them ranking higher for appropriate sustainability and service related keywords, including content recommendations based on valuable PDF content that was hidden rather than actively supporting conversions.
  • We created a blog content plan to strategically support core service pages and conversion paths, demonstrating IT Guys’ expertise in both sustainability and their industry.

NEXT STEPS

Implementation Handover

When we complete a Phase One Audit for clients, we either go on to support the implementation ourselves, or we set the client up so that they can do it in-house or with existing partners. In the case of IT Guys, we wanted to ensure our handover meant they could get started with the implementation but call upon us for help if they needed it. We made sure they had:
  • A workshop once the work was complete to go through the findings and ensure they were happy with a) the recommendations and b) the implementation strategy
  • A prioritised action plan organised by impact and resource requirements
  • Documentation and guidance for self-implementation
  • Ideas of metrics to track progress
  • The option for us to assist in the future, budget-allowing
“We had a great experience with The Typeface Group. Nat and Alice really showed their expertise and experience from day one and we now have our SEO and content strategy nailed down. It has been so refreshing to work with such like-minded people who are focused on getting the job done professionally and efficiently.”
Ben Schneider
CEO

The Outcome

By restructuring IT Guys’ online presence with conversion optimisation at the core of our suggestions, we provided a clear roadmap for attracting sustainability-focused businesses and turning website visitors into qualified leads.

The strategic recommendations not only addressed their ranking challenges but established a foundation for sustainable growth as they continue to position themselves as leaders in planet-friendly IT services.

Our handover process gave them ownership of the implementation, whilst knowing expert support remained available when needed.

Need help with your SEO foundations?

It doesn’t matter what your goal is; getting your SEO foundations right is vital. It’s also important, especially on a small budget, to ensure they align with your goals. Luckily, that’s exactly what we love doing. 

Grab a no-obligation chat with Nat, or check out what we can offer. 

OUR STRATEGIC SEO SERVICES

We are fully remote!

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PO Box 9a
Belvedere House,
Basing View
Basingstoke
Hampshire
RG21 4HG

Give us a call: 01256 614921

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