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8 Ways to Convince Your C-Suite That SEO is Non-Negotiable
In Summary: SEO delivers 825% ROI over three years: That’s £8 back for every £1 spent versus PPC’s 200%, with leads closing at 14.6% compared
October 27, 2025
Natalie is Co-Founder of The Typeface Group, a B Corp Communications Agency and The Better Content Club, a new training platform and community that helps marketers create better content. She is also Vice-Chair of Hampshire FA Inclusion Board, part of the VIVID customer scrutiny panel, TEDx Speaker and often found in the gym training for her next Strongwoman competition. A self proclaimed geek if you want to fall down an SEO and content rabbit hole, Natalie is always happy to join you.
In Summary: SEO delivers 825% ROI over three years: That’s £8 back for every £1 spent versus PPC’s 200%, with leads closing at 14.6% compared
Why inclusion isn’t just the right thing to do – it’s the strategic thing to do Before we get into this, let me introduce myself.
Google is crawling the web differently. That’s clear from both its official updates and the traffic changes sites are seeing.The shift is simple: Google wants
Search is moving away from keywords and diversifying across platforms, and brands need to move with it. In 2025, we’re seeing around 20.5% of people
The internet isn’t what it used to be – and no, we’re not just getting old. The truth is, how people find things online has
In Summary: Google’s grip is loosening: Its market share dropped from 91.7% to 83.5% since 2012, whilst Bing hit 9.5% and DuckDuckGo reached 3.2%. Optimising
SHORTLISTED! Best Low Budget SEO Campaign We are over the moon to have been shortlisted for a European Search Award in the Low Budget SEO
If you’re running a small to medium-sized business, you’ve likely encountered the common belief that effective SEO requires substantial investment. Perhaps you’ve even been told
SEO is crucial to build the online presence of your brand. But you’re missing out on huge opportunities if you don’t factor it in from
A couple of years ago, if we’d spoken about the impact of AI on SEO, I don’t think anyone would have foreseen just how widespread