Natalie Welch | Co-founder The Typeface Group

How customer feedback will win you more business.

Often the deciding factor of working with one business over another is the proof that they are good at what they say they do. The eCommerce world has known this forever which is why from the moment you purchase you are asked for feedback. And B2B companies, well, we need to get better. We all… Continue reading How customer feedback will win you more business.

Vanity Metrics That You Need To Stop Tracking!

Vanity metrics are data based on nothing more than the numbers you see. Often they mean nothing without digging much deeper into your analytics. In this article, we are going to look at the four most common vanity metrics that businesses consider as a measure of success, and explain what you should be looking at… Continue reading Vanity Metrics That You Need To Stop Tracking!

What To Consider When Marketing For Charities

Marketing for charities is lifeblood – it is a necessity in order to secure those much-needed donations. But, marketing doesn’t come cheap for anyone. Nor, does it come easy to grow a strong, reliable and sustainable database of regular donors. Charities are a competitive sector. The public perception of charities is sharper and potentially more… Continue reading What To Consider When Marketing For Charities

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