Natalie Welch | Co-founder The Typeface Group

How to ensure your SEO and PR channels become a dream (lead-generating) team

In recent years, the relationship between PR and SEO has blossomed. This article covers how these two marketing channels became good bedfellows and what you can expect when they work harmoniously. Despite comments that backlinks are losing relevance in today’s SEO landscape, there are plenty of signals that they’re more important than ever. SearchEngineLand makes… Continue reading How to ensure your SEO and PR channels become a dream (lead-generating) team

Copy & Content Marketing Executive

We have filled all our roles but here is our most recent job spec for a Copy and Content Marketing Executive. £25 – 30k FTE & depending on experience The Typeface Group is an award-winning, BCorp-certified B2B comms agency with a design studio that delivers flexible marketing support to ambitious organisations in the Built, FM… Continue reading Copy & Content Marketing Executive

The Typeface Group are Honoured with Environmental Responsibility Award for their Clear Sustainable Business Strategy

PIC BY STEWART TURKINGTON www.stphotos.co.uk

The Typeface Group, a Hampshire-based BCorp communications agency and design studio, is thrilled to announce their recent win of the Environmental Responsibility Award, at The Anvil in Basingstoke, on July 13th. The prestigious Inspire awards ceremony, hosted by Jordan Wiley MBE, recognised The Typeface Group’s clear and sustainable business strategy that encompasses environmental considerations and… Continue reading The Typeface Group are Honoured with Environmental Responsibility Award for their Clear Sustainable Business Strategy

The demise of third-party data & what it means for your marketing (updated)

Before we launch into this article, this has been written presuming a couple of things. You have a website, And, you are tracking data, Since 2020, specific browsers such as Safari have no longer allowed “third-party cookies”, which simply means they no longer track a user’s journey across the WWW. Firefox withdrew its support for… Continue reading The demise of third-party data & what it means for your marketing (updated)

Review. Refresh. Remove. Time to review outdated content.

Over time your business evolves. And so your content should reflect those changes too! Over time a business will mature, scale, diversify or niche; either way, things don’t stay the same. To stay relevant and project clarity, you need to: Be sure who your audience and segments are Be clear on what you offer Be… Continue reading Review. Refresh. Remove. Time to review outdated content.

Improved Lead Gen x Reduced website carbon

Leading Anaerobic Digestion operator in the UK BioteCH₄ provide a cost-effective food waste recycling solution for local authorities and the commercial sector. 18 month post launch results…. More Relevant (less wasteful) Reduction in bounce rate across the site from 72.8% to 45% (as of Jan 24) and 114.7% increase in users since launch. Visitors are… Continue reading Improved Lead Gen x Reduced website carbon

Marketing actions to consider during a recession

As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you want to do is reduce your marketing spending or activities. Of course, I would say that. But so do also several scholars – here is some articles to read if… Continue reading Marketing actions to consider during a recession

SEO for a Prestigious Business Park

Clone Media are leaders in Print & Direct Mail. They make sure your print marketing projects hit home.

SEO considerations when building a website

It’s pretty common knowledge that SEO is crucial to every business with an online presence. What isn’t so widely understood is that SEO considerations are needed throughout the website build? In this blog, we’ve compiled some vital SEO considerations and guidance for you to follow before publishing a new website. All of these require input… Continue reading SEO considerations when building a website

Swagpack™ Flexible Marketing Support

SwagPack™ Flexible Marketing Support Design Studio | Content Creation | SEO Swagpack™ are an award-winning provider of branded employee and client merchandise boxes. They provide those perfect pick-me-ups, new starter packs and ‘Thank You’ boxes that go a long way to showing a company’s appreciation for those that deserve recognition. “they make it easy for… Continue reading Swagpack™ Flexible Marketing Support

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