Your Energy Your Way: Building Authority Through Strategic SEO Foundations

Client: Your Energy Your Way
Industry: Renewables & Environment
Service: Strategic SEO Foundations

Your Energy Your Way provides affordable and tailored green energy solutions that lower bills and reduce reliance on traditional energy sources for businesses and homeowners.

They had just completed a messaging project to better align their audiences and assist their targeting, and wanted to support this by ensuring their online presence reflected this work.

The Challenge

Your Energy Your Way’s current website was rarely found on Google for non-branded searches, resulting in very few conversions from organic search traffic
Previous SEO efforts by website developer were ineffective
Playing in a highly competitive market dominated by big players (e.g., Octopus)

WHAT WE DID

The Solution

By committing to this SEO foundational work, we wanted to maximise YEYW’s potential to position themselves to better compete in their market while maintaining their ability to implement the recommendations themselves.

A technical SEO audit was performed to identify where issues were limiting site health and crawlability. These were prioritised in order of importance and ease to empower the YEYW team to establish a strong SEO foundation on their website.
We also conducted a keyword analysis to ensure that core pages could be optimised for the right terms, allowing YEYW to demonstrate expertise in the areas most relevant to their target audience's search behaviour and improve visibility for non-branded searches.
Based on their recent messaging/positioning work, we then focused on recommendations to optimise the existing service/product pages and new pages intended to target specific audiences. Enhancing their visibility as experts in each specialised area is critical for standing out against competitors.
Alongside this, an E-E-A-T review showed clear areas where authority and expertise signals could be enhanced throughout the site, strengthening YEYW's credibility with both users and search engines - an essential factor in competing with larger, more established brands.
A content audit highlighted a disconnected content strategy. We provided a straightforward keep/merge/delete framework to tighten up the blog, and created a strategic category system to ensure that existing and new content all served the purpose of boosting Your Energy Your Way's authority in the industry and to showcase expertise in a cohesive, impactful way. This approach provided YEYW with an ongoing content strategy which will support their main offerings.

NEXT STEPS

Implementation Handover

After a Phase One Audit like this, we always have a workshop with the client to go through our recommendations. This can either lead to our assistance in implementing them and supporting on an ongoing basis, or, like with Your Energy Your Way, we hand them over for the team to implement.

This approach means we need to ensure that at every step of the process the team has an excellent understanding of both our findings and what they need to do to get them carried out.

We provided an in-depth workshop to go through the findings and to clear up any gaps between the business approach and the SEO approach. Sometimes, what seems like the right recommendation on paper isn’t the right one for the business, so these are vital to discuss and get right.
The agreed action plan is categorised by technical and on-page priorities.
Best practice guidelines provided.
Discussion of metrics to measure the success of the project - particularly with regard to conversions in GA4.

The Outcome

Our support with implementation on any level is always available, even months down the line, so the client is always aware they can come back to us with questions, or if they need some resource assistance.

As a company dedicated to helping their customers save money and help the planet, we’re so excited to see the improvements Your Energy Your Way can make to their website to enhance their authority to take on those big competitors, and to help get them found by the right sort of people who are ready to make these improvements to their home or business.

Need help with your SEO foundations?

It doesn’t matter what your goal is; getting your SEO foundations right is vital. It’s also important, especially on a small budget, to ensure they align with your goals. Luckily, that’s exactly what we love doing.

Grab a no-obligation chat with Nat, or check out what we can offer.

Your Energy Your Way: Building Authority Through Strategic SEO Foundations

Client: Your Energy Your Way Industry: Renewables & Environment Service: Strategic SEO Foundations

The Challenge

The Solution

Implementation Handover

The Outcome

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Client: Your Energy Your Way
Industry: Renewables & Environment
Service: Strategic SEO Foundations