Clear, accessible communications for social housing providers, local authorities and facilities management

Straightforward messaging. Stronger engagement.

Social housing providers are managing complex services for diverse communities whilst navigating government targets and resident safety. Teams are stretched between day-to-day resident communications and campaign initiatives, and the pace is not letting up.

The challenge facing social housing providers

The challenge isn’t capacity – it’s the conflicting demands of routine resident queries alongside complex programme delivery. Grant funding timescales often require quick spending, yet effective resident engagement needs months of preparation before any work begins. This creates particular challenges reaching harder-to-reach residents who may be digitally excluded or have complex support needs.

Common Challenges

Pressure to spend funding whilst ensuring proper resident engagement
Cautious residents worried about disruption to their homes
Using accessible language to explain renewable energy improvements
Reassuring residents of the benefits of retrofitting
Resident engagement often needs to be created in short timescales
Tailored messaging is needed

Warm Homes delivery challenges

Speed of roll-out

Pressure to spend grant funding quickly whilst ensuring proper resident engagement.

Resident sentiment

Many residents are naturally cautious about disruption to their homes and unfamiliar with new technology.

Technical complexity

Explaining heat pumps, insulation, and renewable energy systems in accessible language.

Trust building

Convincing residents that retrofit measures will genuinely benefit them rather than cause problems.

Timing pressures

Industry experts know resident engagement needs months of preparation, but funding timescales often don't allow for this.

Multiple stakeholder communication

Different messages needed for residents, local authorities, and government bodies whilst maintaining consistency.

"Their support for Healthy Homes Solutions and the Vulnerability Initiative has gone far beyond simply creating materials - it's been about truly understanding the depth of our mission and translating that into impactful, data-driven communications.."

Derek Owens

Health Homes Vulnerability Initiative (HHVI)

Extra-Curricular Experience

CASE STUDIES

We've helped the housing sector

From Complex to Clear: Transforming Social Support Communications

What we do for social housing providers, local authorities & facilities management

Resident engagement & accessible communications

Effective resident engagement is crucial for retrofit programmes and builds long-term trust within your communities, so we help you create two-way conversations that strengthen relationships rather than just broadcast information. Our communications prioritise clear, accessible messaging that remains helpful rather than bureaucratic; treading the line between official requirements and genuine usefulness.

Retrofit communications & energy efficiency messaging

We understand that many residents are naturally cautious about disruption to their homes and need clear, reassuring information about what retrofit measures involve and how they'll benefit from them. We help you explain complex technical measures like heat pumps, insulation, and renewable energy systems in ways that build resident confidence rather than resistance.

Flexible team support & campaign delivery

We work alongside you to help launch new programmes, communicate policy changes, or promote services without overwhelming your internal team. We work as a flexible extension to your in-house teams, respecting established processes while handling the communication heavy lifting. Through discovery and collaboration, we help to deliver campaigns that are professional, accessible, and effective whilst maintaining your brand consistency.

Impact reporting & stakeholder communications

Professional sustainability reports, annual reviews and impact communications are increasingly important for housing providers. Impact reporting and data visualisation makes complex data accessible to all stakeholders. We create stakeholder-specific messaging that works for residents, teams, local authorities and government bodies without losing anyone along the way.

"With the government's £13.2 billion commitment to the Warm Homes Plan over five years, the sector is facing unprecedented opportunities alongside significant delivery pressures. This investment, aimed at upgrading five million homes through retrofit measures, creates specific communication challenges"

Elmhurst Energy

Why social housing communications are different

Many of your residents face challenging circumstances that standard business communications don’t consider. Vulnerability isn’t just about meeting legal requirements – it’s about recognising that housing communications often reach people during difficult times. Your messaging needs to be sensitive and supportive whilst remaining clear and actionable.
Trust forms the foundation of effective social housing communications. Residents need to believe you’re looking out for their best interests. Clear, honest communication builds that trust, whilst confusing or patronising messaging destroys it. When you’re dealing with someone’s home, getting the tone wrong has serious consequences.