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Birthday Bravo
Happy Birthday To Us! The Typeface Group is 4! This week the Typeface Group celebrates its 4th birthday hoorah! This year has seen us expand our service offering, grow our client base considerably and enjoy finalist position in two National business awards, establish...
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Facebook Reactions For B2B – How to Encourage Your Audience To <3 You
Facebook Reactions For B2B – How to Encourage Your Audience To <3 You - Hints and tips for B2B business to get more than a thumbs up.
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How to Network. An Alternative.
I am a bit of a networking grinch so often look for alternative ways to mingle.. How to network without actually networking in the traditional sense has become a bit of a sport at Typeface HQ so this may well become a little series of posts. How to network.. an...
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Content is king but without loyal subjects is there much point?
Content is king. We hear that phrase all the time! But without any loyal subjects or purpose….is there much point. This blog explains.
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Why you should consider outsourcing your content creation
Content creation and marketing has never been so important but not everyone is a writer. This is why outsourcing content creation to an specialist agency is a great option to get results.
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How to get press coverage without using traditional PR techniques
Writing a press release has no guarantee of press coverage and rejection is often part and parcel of the process. PR is a tough game to master. Having a great relationship with journalists seems impossible when you are first starting out. The fact of the matter is...
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What is PR & Is your Business PR ready?
We are often asked “What is PR?”
In this blog, we answer that important question, along with the elements that every business needs to consider before starting.
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Fred & Advanced Link Building Techniques
Following on from our ‘What are backlinks & how to get them’ in this article we are going to explore some more advanced link building techniques.
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What are backlinks & how to get them.
Let’s start at the beginning by asking what are backlinks? These are, quite simply, links back to your website. And since 2012 many small business owners have shied away from seeking out backlinks.
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International Women’s Day 2017
International Women’s Day 2017 falls on March 8th this year. The movement mantra for the year is #BeBoldForChange. IWD celebrates the social, economic, cultural and political achievement of women. Feeling inspired, the Typeface team have each chosen a woman to...
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Spending Our Summer Sitting With Jane
On World Book Day, we announced that we will be supporting Destination Basingstoke with their exciting new project ‘Sitting With Jane’. What is Sitting With Jane? Sitting With Jane is a Jane Austen themed public art trail taking place this summer. Between...
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Bray Solutions – SEO Case Study
SEO Maintenance, Content Strategy & Blogging The Challenge Bray Solutions Ltd are a 3PL provider based in the UK looking to grow within the international market. In mid 2016 Bray Solutions approached The Typeface Group to support their move from a co.uk to a .com...
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Why we need to stop talking about targeting Millennials
Newsflash. Millenials (as a ‘target market’) do not exist and targeting ‘Millenials’ is a fruitless task. I am also certain that I am not the only one that shivers every time sweeping statements are made about this huge (and I mean HUGE) group of INDIVIDUALS
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Content Marketing Team – There Is No ‘I’ In Team
For SMEs, producing all of your business’ content can be a mammoth task without hiring a skilled content marketing team. Especially if you want your efforts to make a good impression on your audience. From website tweaks, keeping up to date with social media,...
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Why You Should Consider a Business Partnership
In the last twelve months, we have enjoyed a business partnership of one form or another with a motorsport team, an awards event and most recently the Hampshire FA. It’s safe to say all of the above have brought new and exciting business to our door. So much so...
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Is your WordPress site at risk of a cyber attack?
What better time to ask yourself what protection do you have in place to protect your business from a cyber attack?
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How to Speed Up Page Loading Time
There are some pretty compelling stats out there to back up the fact that you need to take your page loading times seriously. Take a look at how you can measure your page loading time… and then how to improve it.
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Five Reasons for Having Professional Product Shots
If you have a good camera or a good camera phone and know what you sell, then you might reach the conclusion that taking the product shots yourself will save you money. But despite your ability and enthusiasm, you need to consider what impression of your brand you are projecting with product shots that are clearly not professional.
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Is your website ‘voice search’ friendly?
Voice search. What is it, what does it mean for your business website & SEO considerations? Click to find out more.
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Website Basics: Analytics, SEO & Content
On 31st of January Polly discussed website basics with Steve Hyland on Business Connections LIVE. The live show is available to watch both Facebook and YouTube.
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Tips to increase your organic Facebook reach in 2017
In 2014 we published our first blog on how to get a better organic Facebook reach, and while all that is still relevant today, the algorithm changes in the last year have meant the updates have to be served up to your audience in a different way.
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Thought-Leadership: What? Why? How?
What is Thought-Leadership? “Thought leadership means achieving front of mind positioning in whatever space it is that you’re an expert.” “If you’re a thought leader, you should be the person who your audience thinks of as the first person they want to help solve...
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2016 Marketing Statistics to get you pumped for 2017
Social media platforms, audience expectations and industry trends have come a long way in the last 12 months. As such we have collated some marketing statistics that will get your business pumped for 2017.
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Typeface Group Enters a Commercial Partnership with Hampshire FA
We’re delighted to announce The Typeface group has signed a 1-year commercial partnership with the Hampshire FA. As part of this commercial partnership we will offer expertise to Hampshire FA members; through the delivery of digital communications, social media...
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My Top 5 WordPress Plugins for 2017
If you want to create, manage or grow your WordPress website in 2017, here is my top pick of FREE WordPress Plugins that I consider to be must-haves this year. Here we go: ; Yoast. SEO for WordPress. Yoast SEO is a complete WordPress SEO plugin that incorporates...
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Google’s Mobile-First Index is here
Mobile-First Index is here. Read on to find out more... ; Mobile-First Index Google’s new ranking system is called ‘Mobile-First Index’. Listings are now ranked based on the mobile version of your website, even when the searched on a desktop. So...
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