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Our marketing blog is filled to the brim with free expertise, the latest trends, social media updates and step by step guides to get the best possible results for your business.
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Is your website ‘voice search’ friendly?
Voice search. What is it, what does it mean for your business website & SEO considerations? Click to find out more.
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Website Basics: Analytics, SEO & Content
On 31st of January Polly discussed website basics with Steve Hyland on Business Connections LIVE. The live show is available to watch both Facebook and YouTube.
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How the internet influencer is changing and why TRIBE are coming to the UK
Gone are the days where the typical internet influencer is a z-list celebrity. The public no longer wishes to buy teeth whitening products just because a typical ‘internet influencer’ Geordie shore girl Instagram-ed herself holding them. People now realise...
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Tips to increase your organic Facebook reach in 2017
In 2014 we published our first blog on how to get a better organic Facebook reach, and while all that is still relevant today, the algorithm changes in the last year have meant the updates have to be served up to your audience in a different way.
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Thought-Leadership: What? Why? How?
What is Thought-Leadership? “Thought leadership means achieving front of mind positioning in whatever space it is that you’re an expert.” “If you’re a thought leader, you should be the person who your audience thinks of as the first person they want to help solve...
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2016 Marketing Statistics to get you pumped for 2017
Social media platforms, audience expectations and industry trends have come a long way in the last 12 months. As such we have collated some marketing statistics that will get your business pumped for 2017.
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Typeface Group Enters a Commercial Partnership with Hampshire FA
We’re delighted to announce The Typeface group has signed a 1-year commercial partnership with the Hampshire FA. As part of this commercial partnership we will offer expertise to Hampshire FA members; through the delivery of digital communications, social media...
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My Top 5 WordPress Plugins for 2017
If you want to create, manage or grow your WordPress website in 2017, here is my top pick of FREE WordPress Plugins that I consider to be must-haves this year. Here we go: ; Yoast. SEO for WordPress. Yoast SEO is a complete WordPress SEO plugin that incorporates...
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Google’s Mobile-First Index is here
Mobile-First Index is here. Read on to find out more... ; Mobile-First Index Google’s new ranking system is called ‘Mobile-First Index’. Listings are now ranked based on the mobile version of your website, even when the searched on a desktop. So...
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What really puts your social media followers off?
Do you know what your social media followers want, or more importantly don’t want from your brand on social media?
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TFG’s Top Blogs Of 2016
Welcome to 2017. Whilst we are busy writing lots of new content we thought we would take a look at the Typeface Group top blogs of 2016.
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So this is Christmas…and what have you done?
What the year 2016 has been for team TFG. No less than: Two moves (don’t ask), A new team member, (plus a recruit starting in early 2017) Three new services launched, Features in The Guardian, Telegraph and many industry publications, Finalist at the Women In...
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Give Yourself A Digital Detox
Struggling to put your phone down? Not sure who your friends are without a filter? Read our blog to find out how to give yourself a ‘Digital Detox’.
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Could we have an Award-winning marketing blog? With your help we might!
All we want for Christmas…. is an award-winning marketing blog.
We are one step closer to becoming having an award-winning marketing blog, but we need your help.
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Social Media KPI’s – What social media metrics should you monitor to determine success?
Social Media KPIs. What social media metrics should you monitor to determine success? Click to find out what we recommend you monitor.
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5 Snapchat Marketing Tips for Small Businesses – Snapchat Series
Following on from our previous blogs in our Snapchat series ‘What is Snapchat? and 7 Snapchat Hacks in this part we explain how small businesses can use Snapchat marketing to enhance their offering.
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The Seven Snapchat Hacks – Snapchat Series
Now you have an idea of how to use Snapchat to your best marketing ability, and we have a few secret Snapchat hacks to spill…
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What is Snapchat? – Snapchat Series
What is Snapchat? How can I use it for my business? Find out our top ‘how to’ 12 tips and more on our blog. Click to read more
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INSPIRE Business Awards 16 – Oh What A Night
With hair perfectly pinned, nails painted and glad-rags on, The Typeface Group team couldn’t wait to celebrate yet another year at the Inspire Business Awards 2016. With previous fabulous ceremonies under our belt, we were excited to attend another year holding the...
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Shocking marketing practices to leave behind in 2016
As the end of the year looms most businesses have already planned their 2017 marketing budget. To help you along we have put together a number bad marketing practices that need to be left in 2016 alongside best practice advice to help you push your brand forward in...
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Important takeaways from Social Media London Live 2016 #SMLondon
Today we hot footed up to London to attend the yearly #SMLondon live event. Hosted by our friends at Social Media London. The speakers were all phenomenal. James Tozer, The Economist Anne Nicole, LinkedIn Victoria Luck, Buzzoole Chris Harris, Arsenal FC Camila Romuld,...
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6 SEO points to consider before creating content
6 SEO points to consider before creating content. From planning to publishing, everything you need to know to make your website content work for you.
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How Many Customer Touchpoints Does A Brand Need Before They Buy? Part 2: Offline
In part one of this two-part blog series, we focused on some of the online customer touchpoints. In part two, it is all about offline activities.
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When is Black Friday & Cyber Monday? Our top tips to getting prepared
It is that time of year when your businesses Christmas planning should be well underway and the Google searches for ‘when is Black Friday, and Cyber Monday’ should have happened months ago.
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How Many Touchpoints Does A Customer Need Before They Buy? Part 1: Online
Back in the day, the rule of thumb was that a customer needed up to nine brand touchpoints before they brought a product or service!
These touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert to a leaflet; it didn’t matter as long as the potential consumers were the right audience for your brand.
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The reality of being a business owner
I gave comment on a story in The Telegraph today ref maternity leave regrets in the wake of Lady Judge suggesting that “you’re mad” if you take your full year off. Today I spoke in greater depth on BBC Three Counties Radio about maternity leave from the perspective of a business owner.
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