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Why Brand Authority Matters: Key Insights for CMOs
Search is moving away from keywords and diversifying across platforms, and brands need to move with it. In 2025, we’re seeing around 20.5% of people
June 30, 2025
Search is moving away from keywords and diversifying across platforms, and brands need to move with it. In 2025, we’re seeing around 20.5% of people
The internet isn’t what it used to be – and no, we’re not just getting old. The truth is, how people find things online has
A company’s brand identity plays a crucial role in how it’s perceived by customers and competitors alike. But how do you know which approach is
In Summary: Google’s grip is loosening: Its market share dropped from 91.7% to 83.5% since 2012, whilst Bing hit 9.5% and DuckDuckGo reached 3.2%. Optimising
According to the Content Marketing Institute, 85% of B2B businesses see lead generation as their most important marketing goal, surprising absolutely nobody. But a study
Your Energy Your Way: Building Authority Through Strategic SEO Foundations Client: Your Energy Your Way Industry: Renewables & Environment Service: Strategic SEO Foundations Your Energy
IT Guys: Website Restructuring for Conversion Optimisation Client: IT Guys Industry: Renewables & environment: sustainable IT solutions Service: Strategic SEO Foundations IT Guys want to
SHORTLISTED! Best Low Budget SEO Campaign We are over the moon to have been shortlisted for a European Search Award in the Low Budget SEO
Like most businesses, budget and resources are a hot commodity, but for purpose-driven businesses there is an extra layer of responsibility added to decision-making processes.
Consistency pays off for BioteCH4 with The Typeface Group’s integrated communications support. Client: BioteCH4 Industry: Waste-to-Energy Services Provided: Content Review, Planning, Creation, SEO, Branding, Design,