Polly Buckland Co-Founder of The Typeface Group

Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

The Importance of Blogging

To stay seen, trusted, and up to date, you need to be adding regular, authoritative content to your website. Having an up to date blog/archive/content repository is essential for B2B businesses because: It’s a perfect opportunity to show your thought leadership. You can share industry insights to prove your understanding as an authority in your… Continue reading The Importance of Blogging

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions. It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

Commissioning a Website for your Business

A new website is a big investment with lots of variables, some quite technical. While you’re undoubtedly an expert in your established or growing business, you may not be au fait with the nuances of website design, development and optimisation. There are multiple platforms to choose from which to build. And multiple approaches to utilising… Continue reading Commissioning a Website for your Business

Crisis Communications – planning for the worst

Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst

Goal Conversions. What? Why? How?

Website Goal Conversions are supremely important if you are concerned with measuring the ROI of your website. They’re also pretty darn important if you’re serious about digital growth and understanding your lead generation hot spots. As usual I’m going to start this blog with some assumptions, those being you: Have Analytics set up on your… Continue reading Goal Conversions. What? Why? How?

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Basingstoke, Hampshire
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