Polly Buckland Co-Founder of The Typeface Group

How and why talking to your Customer Service and Technical Support teams will improve your comms

Five practical ways that you can engage your internal teams, specifically your customer service and technical support teams, to help bolster your communications efforts and see better business performance. As a business, one of the most valuable assets you have is your customer base. They are the ones who keep your doors open and your… Continue reading How and why talking to your Customer Service and Technical Support teams will improve your comms

Big Deck Energy: How to create compelling investor decks to win over investors!

Investor deck, pitch deck, slide deck – whatever you call it, a compelling deck can make ALL the difference when pitching to investors. In today’s competitive business landscape, investment, buy-in, and support are crucial for success and growth. However, the process of securing investment is not always easy, as investors have high expectations, lack time,… Continue reading Big Deck Energy: How to create compelling investor decks to win over investors!

Futureproofing your marketing: The benefits of prioritising owned channels

While the digital world slows down for no one, one way to futureproof your marketing is to prioritise owned channels. What do we mean by owned channels? These are the channels and touchpoints that you have direct control over. These include: website data collection forms email lists mobile apps By making these channels a priority,… Continue reading Futureproofing your marketing: The benefits of prioritising owned channels

My website is down. What the hell do I do?

Usually, a website going down is business critical. Ordinarily, the freelancer or agency that built the website will get a panicked call. 90% of the time, the situation is totally out of their hands. 5 things to check if you site goes down. Have you paid your domain renewal? Log in to where you bought… Continue reading My website is down. What the hell do I do?

Energy-saving (marketing) mode: reduce your marketing waste

When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.

Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.

Essentialism In Marketing & Positive Impact

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

Paid Advertising Conversions and the Buying Process

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions. It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

Crisis Communications – planning for the worst

Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst

Goal Conversions. What? Why? How?

Website Goal Conversions are supremely important if you are concerned with measuring the ROI of your website. They’re also pretty darn important if you’re serious about digital growth and understanding your lead generation hot spots. As usual I’m going to start this blog with some assumptions, those being you: Have Analytics set up on your… Continue reading Goal Conversions. What? Why? How?

We are fully remote!

Want to send us something?

PO Box 9a
Belvedere House,
Basing View
Basingstoke
Hampshire
RG21 4HG

Give us a call: 01256 614921

Proud to partner with

Registered Address: The Brandenburg Suite, 54-58 Tanner Street, London, England, SE1 3PH | Company no. 08228374