Category: Strategy + Planning

As the UK enters (another) recession and the Government give some less than ideal business advice, we can’t stress enough that the last thing you want to do is reduce your marketing spending or activities. Of course, I would say that. But so do also several scholars – here is some articles to read if… Continue reading Marketing actions to consider during a recession

In this article, we will be looking at backlinks. What they are, their importance, what you need to consider and a few tactics to grow them. What are back links These are, quite simply, links that point to your website.  But, getting them is not as simple as the explanation. Don’t get me wrong, there… Continue reading What are Backlinks & how to get them.

Essentialism has varying definitions, but in this instance, we’re taking guidance from the Greg McKeown version in a “disciplined pursuit of less”. His book Essentialism begins with a quote from Lin Yutang which says “The wisdom of life consists in the elimination of non-essentials.” Read on if: You’re interested in understanding how to reduce your… Continue reading Essentialism In Marketing & Positive Impact

The crux of the Core Vital Update is ensuring that your website visitors see the content of your site quickly. Page loading times on desktop and mobile are now more important than ever. So in this article we give you some practical advice on what you need to look out for and , where possible,… Continue reading Google Core Vital Updates – What You Need To Know

Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer decision-making process. This blog explores why you need to remember your marketing fundamentals if you want to enjoy more paid advertising conversions.  It’s been over a decade since my first CIM course, and still,… Continue reading Paid Advertising Conversions and the Buying Process

I was grateful to be invited to talk with Steve Randell on the Share Your Difference Podcast in early 2020. But for many reasons that talk didn’t happen until much later. And thank goodness. A particular global situation meant we got to speak in August. This event only enforced what I was going to talk… Continue reading Purpose Led Marketing

Website Goal Conversions are supremely important if you are concerned with measuring the ROI of your website. They’re also pretty darn important if you’re serious about digital growth and understanding your lead generation hot spots. As usual I’m going to start this blog with some assumptions, those being you:  Have Analytics set up on your… Continue reading Goal Conversions. What? Why? How?