Marketing Strategy and Planning Insights

How to ensure your SEO and PR channels become a dream (lead-generating) team

In recent years, the relationship between PR and SEO has blossomed. This article covers how these two marketing channels became good bedfellows and what you can expect when they work harmoniously. Despite comments that backlinks are losing relevance in today’s SEO landscape, there are plenty of signals that they’re more important than ever. SearchEngineLand makes… Continue reading How to ensure your SEO and PR channels become a dream (lead-generating) team

Making Your Content Bingeable to Build Trust (And How Content Clusters Can Help)

If you work in marketing, in any capacity, at any level, you know this struggle all too well; you’re juggling a million priorities, from strategy and planning to execution and analysis. And in the midst of it all, you need to create a consistent stream of high-quality content to engage your audience and build trust… Continue reading Making Your Content Bingeable to Build Trust (And How Content Clusters Can Help)

Overwhelmed to Outsourced: Get the most out of working with a marketing agency

Marketing is one of the most challenging roles in a business; your to-do list is relentless, your hours are out of control. It’s too easy to become reactive instead of proactive. If this sounds painfully familiar, you might be at the stage where you are considering outsourcing your marketing to extend your team and tame… Continue reading Overwhelmed to Outsourced: Get the most out of working with a marketing agency

How To Build A Social Media Strategy

Social media has well and truly changed the way businesses market themselves. Whether you’re a scroller in your personal life or not, businesses just can’t ignore the lives people lead online. We’re now able to reach people in an unprecedented way; we can literally market products and services into the palm of someone’s hand. But… Continue reading How To Build A Social Media Strategy

What Communications Channels to Choose in 2024?

With browsers like Safari and Firefox discontinuing support for third-party cookies and Google’s impending ban for Chrome users by the start of next year, the reliance on third-party data for targeted advertising faces a substantial challenge. Some businesses will continue to be unhealthily reliant on ads for lead gen, and when you combine weaker targeting… Continue reading What Communications Channels to Choose in 2024?

Fundamentals of Full-Funnel Marketing

So you’ve been tasked with increasing sales and revenue – a tale as old as time (well, almost). But there are a few important steps you need to take before your sales start to boom because we’re not talking spontaneous combustion here – you need to grab your SEO kindling and maybe a content fire… Continue reading Fundamentals of Full-Funnel Marketing

The demise of third-party data & what it means for your marketing (updated)

Before we launch into this article, this has been written presuming a couple of things. You have a website, And, you are tracking data, Since 2020, specific browsers such as Safari have no longer allowed “third-party cookies”, which simply means they no longer track a user’s journey across the WWW. Firefox withdrew its support for… Continue reading The demise of third-party data & what it means for your marketing (updated)

My website is down. What the hell do I do?

Usually, a website going down is business critical. Ordinarily, the freelancer or agency that built the website will get a panicked call. 90% of the time, the situation is totally out of their hands. 5 things to check if you site goes down. Have you paid your domain renewal? Log in to where you bought… Continue reading My website is down. What the hell do I do?

Divide & Conquer. The what, why & how of customer segmentation

Isometric Donut chart on pink background. 3d render illustration.

In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how do you ensure that you’re seen by those who count? Imagine you’ve got a chocolate cake, and you share it with your family. Some would want more, some might be… Continue reading Divide & Conquer. The what, why & how of customer segmentation

Energy-saving (marketing) mode: reduce your marketing waste

When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.

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