Category: Storytelling + Messaging

Five practical ways that you can engage your internal teams, specifically your customer service and technical support teams, to help bolster your communications efforts and see better business performance. As a business, one of the most valuable assets you have is your customer base. They are the ones who keep your doors open and your… Continue reading How and why talking to your Customer Service and Technical Support teams will improve your comms

Investor deck, pitch deck, slide deck – whatever you call it, a compelling deck can make ALL the difference when pitching to investors. In today’s competitive business landscape, investment, buy-in, and support are crucial for success and growth. However, the process of securing investment is not always easy, as investors have high expectations, lack time,… Continue reading Big Deck Energy: How to create compelling investor decks to win over investors!

You’re clear on your goals, have clarity on your audience, and you’ve crafted a concise message, so now what? Blogging should be an essential part of your content marketing strategy and a core element of your communication plan. Having an up-to-date blog/archive/content repository is essential for B2B businesses because:    It’s a perfect opportunity to… Continue reading The Importance of Blogging

With 2022 feeling like the hangover of the last two years but with a sprinkle of more hope, it is hard to predict what the “marketing trends” might be. That said, there have been many lessons learnt over the last 24 months, probably more than we would see in 2 – 3 years typically. But… Continue reading Empathy is the Future

As you know, we’ve previously touched on the importance of making your marketing more accessible including how and why to do this. Today we’ll look specifically at how you can make the content you put out, either on your site or socials, accessible for all using video captioning. We’re looking at you, pre-recorded video Did… Continue reading ASR and Accessibility Requirements

It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible

Crisis. One hears that word and thinks of disaster, large scale incidences and more.  Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst