Consistent Communication: Attracting and Retaining Customers in a Competitive Market

Do you struggle to create meaningful, consistent communications? We see this regularly and for various reasons like limited resources, internal bottlenecks, time constraints, and a need for content strategy. It’s possible to stand up to these challenges with a solid marketing strategy delivered using a simple system. You’ll feel focused, and avoid wasted time and… Continue reading Consistent Communication: Attracting and Retaining Customers in a Competitive Market

How and why talking to your Customer Service and Technical Support teams will improve your comms

Five practical ways that you can engage your internal teams, specifically your customer service and technical support teams, to help bolster your communications efforts and see better business performance. As a business, one of the most valuable assets you have is your customer base. They are the ones who keep your doors open and your… Continue reading How and why talking to your Customer Service and Technical Support teams will improve your comms

Big Deck Energy: How to create compelling investor decks to win over investors!

Investor deck, pitch deck, slide deck – whatever you call it, a compelling deck can make ALL the difference when pitching to investors. In today’s competitive business landscape, investment, buy-in, and support are crucial for success and growth. However, the process of securing investment is not always easy, as investors have high expectations, lack time,… Continue reading Big Deck Energy: How to create compelling investor decks to win over investors!

The Importance of Blogging

You’re clear on your goals, have clarity on your audience, and you’ve crafted a concise message, so now what? Blogging should be an essential part of your content marketing strategy and a core element of your communication plan. Having an up-to-date blog/archive/content repository is essential for B2B businesses because:    It’s a perfect opportunity to… Continue reading The Importance of Blogging

Empathy is the Future

With 2022 feeling like the hangover of the last two years but with a sprinkle of more hope, it is hard to predict what the “marketing trends” might be. That said, there have been many lessons learnt over the last 24 months, probably more than we would see in 2 – 3 years typically. But… Continue reading Empathy is the Future

ASR and Accessibility Requirements

As you know, we’ve previously touched on the importance of making your marketing more accessible including how and why to do this. Today we’ll look specifically at how you can make the content you put out, either on your site or socials, accessible for all using video captioning. We’re looking at you, pre-recorded video Did… Continue reading ASR and Accessibility Requirements

How To Make Your Marketing More Accessible

It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us, making life more accessible may not be at the front of our minds. But as we embrace diversity, not only in our team but also in a more… Continue reading How To Make Your Marketing More Accessible

Employee Branding: Give your Experts a Chance to Shine

Before you question why we are writing a blog about giving your employees some credit, it goes deeper than just saying you need to be a more humble leader.  We are explaining how letting your experts do the talking (or writing) support your content marketing and SEO strategy.  Let us take you back We have… Continue reading Employee Branding: Give your Experts a Chance to Shine

Crisis Communications – planning for the worst

Crisis. One hears that word and thinks of disaster, large scale incidences and more.  Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst

What To Consider When Marketing For Charities

Marketing for charities is lifeblood – it is a necessity in order to secure those much-needed donations.  But, marketing doesn’t come cheap for anyone. Nor, does it come easy to grow a strong, reliable and sustainable database of regular donors.  Charities are a competitive sector. The public perception of charities is sharper and potentially more… Continue reading What To Consider When Marketing For Charities