Review. Refresh. Remove. Time to review outdated content.

Over time your business evolves. And so your content should reflect those changes too! Over time a business will mature, scale, diversify or niche; either way, things don’t stay the same. To stay relevant and project clarity, you need to: Be sure who your audience and segments are Be clear on what you offer Be… Continue reading Review. Refresh. Remove. Time to review outdated content.

Energy-saving (marketing) mode: reduce your marketing waste

When the world around you feels unsteady, it can be hard to avoid the fear. In these times, making decisions rooted in panic and reaction, rather than ones of focus and proactivity, can lead to a scattergun approach, trying to target everyone and cover all bases.

Considered Web Content, Digital Footprint & Your Rankings.

According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view. And so our advice is don’t waste your energy churning mediocre blog posts & articles. Reduce the amount of ‘filler’ content produced (often produced when chasing a prescriptive number of posts.) Reuse high-quality, authoritative content across your… Continue reading Considered Web Content, Digital Footprint & Your Rankings.