Tactical Marketing Insights & Tips

Distributing Your Impact Report

I read on LinkedIn the other day that for every hour you spend creating content, you should set aside the same amount of time to distribute it. With that in mind, how long did it take to produce your last impact report? For some, impact/sustainability reporting is a legal requirement; for others, a B Corp… Continue reading Distributing Your Impact Report

How many touchpoints does a customer need before they buy?

Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service! Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?

What Communications Channels to Choose in 2024?

With browsers like Safari and Firefox discontinuing support for third-party cookies and Google’s impending ban for Chrome users by the start of next year, the reliance on third-party data for targeted advertising faces a substantial challenge. Some businesses will continue to be unhealthily reliant on ads for lead gen, and when you combine weaker targeting… Continue reading What Communications Channels to Choose in 2024?

Futureproofing your marketing: The benefits of prioritising owned channels

While the digital world slows down for no one, one way to futureproof your marketing is to prioritise owned channels. What do we mean by owned channels? These are the channels and touchpoints that you have direct control over. These include: website data collection forms email lists mobile apps By making these channels a priority,… Continue reading Futureproofing your marketing: The benefits of prioritising owned channels

Divide & Conquer. The what, why & how of customer segmentation

Isometric Donut chart on pink background. 3d render illustration.

In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how do you ensure that you’re seen by those who count? Imagine you’ve got a chocolate cake, and you share it with your family. Some would want more, some might be… Continue reading Divide & Conquer. The what, why & how of customer segmentation

How customer feedback will win you more business.

Often the deciding factor of working with one business over another is the proof that they are good at what they say they do. The eCommerce world has known this forever which is why from the moment you purchase you are asked for feedback. And B2B companies, well, we need to get better. We all… Continue reading How customer feedback will win you more business.

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