With browsers like Safari and Firefox discontinuing support for third-party cookies and Google’s impending ban for Chrome users by the start of next year, the reliance on third-party data for targeted advertising faces a substantial challenge. Some businesses will continue to be unhealthily reliant on ads for lead gen, and when you combine weaker targeting… Continue reading What Communications Channels to Choose in 2024?
In today’s fast-paced and ever-changing digital landscape, it’s more important than ever to have a robust and resilient marketing strategy. And whilst the digital world slows down for no one, one way to futureproof your marketing is to prioritise owned channels. What do we mean by owned channels? These are the channels and touchpoints that… Continue reading Futureproofing your marketing: The benefits of prioritising owned channels
In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how do you ensure that you’re seen by those who count? Imagine you’ve got a chocolate cake, and you share it with your family. Some would want more, some might be… Continue reading Divide & Conquer. The what, why & how of customer segmentation
Back in the day, the rule of thumb was that customers needed up to nine brand touchpoints before buying a product or service! Customer touchpoints could be all manner of marketing and sales tools. From a phone call to an email, a TV advert, to a leaflet, it didn’t matter as long as the potential… Continue reading How many touchpoints does a customer need before they buy?
Often the deciding factor of working with one business over another is the proof that they are good at what they say they do. The eCommerce world has known this forever which is why from the moment you purchase you are asked for feedback. And B2B companies, well, we need to get better. We all… Continue reading How customer feedback will win you more business.