Consistent Communication: Attracting and Retaining Customers in a Competitive Market

Do you struggle to create meaningful, consistent communications? We see this regularly and for various reasons like limited resources, internal bottlenecks, time constraints, and a need for content strategy. It’s possible to stand up to these challenges with a solid marketing strategy delivered using a simple system. You’ll feel focused, and avoid wasted time and… Continue reading Consistent Communication: Attracting and Retaining Customers in a Competitive Market

The demise of third-party data & what it means for your marketing (updated)

Before we launch into this article, this has been written presuming a couple of things. You have a website, And, you are tracking data, Since 2020, specific browsers such as Safari have no longer allowed “third-party cookies”, which simply means they no longer track a user’s journey across the WWW. Firefox withdrew its support for… Continue reading The demise of third-party data & what it means for your marketing (updated)

Divide & Conquer. The what, why & how of customer segmentation

Isometric Donut chart on pink background. 3d render illustration.

In a world made up of products and services, what separates you from the rest? Whilst we can’t be all things to all people, how do you ensure that you’re seen by those who count? Imagine you’ve got a chocolate cake, and you share it with your family. Some would want more, some might be… Continue reading Divide & Conquer. The what, why & how of customer segmentation