Blog Archives | The Typeface Group | Hampshire Marketing Agency

Purpose Led Marketing

I was grateful to be invited to talk with Steve Randell on the Share Your Difference Podcast in early 2020. But for many reasons that talk didn’t happen until much later. And thank goodness. A particular global situation meant we got to speak in August. This event only enforced what I was going to talk… Continue reading Purpose Led Marketing

Employee Branding: Give your Experts a Chance to Shine

Before you question why we are writing a blog about giving your employees some credit, it goes deeper than just saying you need to be a more humble leader. We are explaining how letting your experts do the talking (or writing) support your content marketing and SEO strategy. Let us take you back We have… Continue reading Employee Branding: Give your Experts a Chance to Shine

Google Love Is Blind

Did you know that you might be missing out on sales with google-first SEO? Because Google dominates the SEO world, it is easy to get drawn into only optimising for Google searches and completely ignoring other search engines such as Bing, Yahoo and DuckDuckGo. But did you know the love for that search platform is on the decline?… Continue reading Google Love Is Blind

How customer feedback will win you more business.

Often the deciding factor of working with one business over another is the proof that they are good at what they say they do. The eCommerce world has known this forever which is why from the moment you purchase you are asked for feedback. And B2B companies, well, we need to get better. We all… Continue reading How customer feedback will win you more business.

Crisis Communications – planning for the worst

Crisis. One hears that word and thinks of disaster, large scale incidences and more. Large companies such as Shell or Apple will have extensive crisis communication plans. They will be ready and waiting for any disaster of any scale. However, there will be many SMEs who think they don’t need one simply due to the… Continue reading Crisis Communications – planning for the worst

Goal Conversions. What? Why? How?

Website Goal Conversions are supremely important if you are concerned with measuring the ROI of your website. They’re also pretty darn important if you’re serious about digital growth and understanding your lead generation hot spots. As usual I’m going to start this blog with some assumptions, those being you: Have Analytics set up on your… Continue reading Goal Conversions. What? Why? How?

Vanity Metrics That You Need To Stop Tracking!

Vanity metrics are data based on nothing more than the numbers you see. Often they mean nothing without digging much deeper into your analytics. In this article, we are going to look at the four most common vanity metrics that businesses consider as a measure of success, and explain what you should be looking at… Continue reading Vanity Metrics That You Need To Stop Tracking!

What To Consider When Marketing For Charities

Marketing for charities is lifeblood – it is a necessity in order to secure those much-needed donations. But, marketing doesn’t come cheap for anyone. Nor, does it come easy to grow a strong, reliable and sustainable database of regular donors. Charities are a competitive sector. The public perception of charities is sharper and potentially more… Continue reading What To Consider When Marketing For Charities

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